The lack of awareness hasnt stopped it in the past: The same week the company went public, CEO John Foley told CNN Business that the bike, which starts at 2,245, is crazy affordable.

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MUST WATCH (16 Videos) Peloton mocked for holiday ad See 4-year-old recreate iconic scene from The Shining Teachers creative welcome-back video lights up internet You can win a candy factory in this real-life Willy Wonka contest Golden Girls gets one-night reboot with Black cast How the Kardashian-Jenner family built their business empire What does Chrissy Teigen do to ease pregnancy migraines Hungry goat headbutts Georgia deputy after invading her car Security guard cheers on hospital staff after every shift Several boats sink during Trump supporter parade in Texas ESPN analyst breaks down discussing social injustice on air White professor pretended to be black her entire career Dolly Parton gives marriage advice to country star Nintendo celebrates Marios birthday with new games Miley Cyrus opens up about Liam Hemsworth divorce Is Kanyes run for president a ploy (CNN) Peloton, the indoor bike start-up, released a new holiday ad that in another time may not have made a dent in the cultural conversation.

But this is 2019, and once the internet found the ad and pulled at its seams, there was no turning back.

Social media is awash in critics who have seen the ad and are confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics.

This much is clear: Were living in a post-Peloton holiday ad world now.

Theres a tangled web of accused offenses to run through, but first, lets break down the 30-second spot.

It is a snowy holiday morning (you can see the snow through the homes luxurious floor-to-ceiling windows).

A faceless husband is waiting for her with a surprise gift A PELOTON she shrieks -- but in delight, or fear The unnamed woman begins to document her fitness journey in a vlog, and audiences briefly wonder if this woman is a professional YouTuber.

She rides straight out of winter and into the spring -- one can tell time has passed because the windows now reveal a lush and green backyard.

She records it all, though her large, doe-like eyes seem to plead those of us watching at home for help.

Who is making her vlog after all Now its fall, and our unnamed protagonist has cycled her way through three seasons in 20 seconds From the screen in front of her, a Peloton instructor finally acknowledges her efforts -- Lets go, Grace from Boston Grace, still home in Boston, is thrilled.

Shes So High, a Tal Bachman song that debuted 20 years ago, swells as Grace unveils her yearlong vlog to her husband -- it was he she was speaking to all along A year ago, I didnt realize how much this would change me, she says, now a full believer.

Audiences cannot immediately notice how Grace from Boston, as fit now as she was at the ads start, has changed, other than she is now named and perhaps has joined a fitness cult.

In a biting clip, comedian Eva Victor skewered the fact that a husband bought his wife an exercise bike seemingly unprompted -- what message does that send to the wife, then Perhaps Grace from Boston just wanted an actual bike or an Instant Pot or something, but in Victors clip, it seems her husband was nudging her toward weight loss.

About weight loss -- Its never explicitly mentioned that Grace from Boston uses the bike to slim down, and shes already quite slender when we meet her.

We know exercise benefits the body and mind, but in this ad and others, it seems Peloton bikes are used only by people who are already fit.

Peloton sued for 150 million over its use of songs in workout videos Perhaps its the idea that a working mother has the time to record her daily fitness regimen for her husbands viewing pleasure -- and is she doing so against her will Or maybe its the use of the schmaltzy anthem Shes So High, a relic of an era when depictions of these marital dynamics were widespread The ad is of course fictional, and its possible the fictional Grace from Boston loved fitness and dreamed of owning a Peloton bike.

Peloton and privilege Past Peloton ads havent inspired as much buzz as this one has, but critics have knocked the privileged consumers they portray and market to.

In a thread, a Twitter user who uses the handle Clue Heywood poked fun at all the Peloton ads that take place in million-dollar homes with panoramic living rooms and glass-enclosed zen gardens, starring thin women and men who dont sweat as much as they shimmer.

Peloton falls below IPO price in Wall Street debut Fast Company speculated that Peloton is trolling us all with this 30-second spot, that the brand has weaponized its lack of awareness into a marketing tool.

Its lit up online, and PTON stock rose almost 5 on Monday, though whether its convincing any of its critics to buy the bikes remains to be seen.

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